11:30 - 12:15
Dark Data are data that exist in companies but are not currently leveraged in decision making, due to cost of acquisition, technical complexity, and risk to critical systems. It is estimated that more than 65% of total data in a company is hidden in people, machines and networks. In this talk, Datumize engineers will explain some of the dark data we have found by doing network sniffing and machine unlocking, using real use cases for customers around the world, like a global Tour Operator that is understanding the "lost searches" in a website, or a toxicology company in United States feeding analytical insights into a cloud-based platform with AI connected. All these dark data, once refined, need to be stored and exploiting using a combination of resilient databases and mission-critical infrastructure that scales with load, so extreme operations are needed.